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| + Task |
To invite Danish Santa Clause and conduct Santa Conference in Seoul instead of Santa’s Home Copenhagen. To promote Denmark thru Santa who were here for Denmark cheer ups at World cup 2002. Lotte World was main sponsor accommodating 12 Santa families for 10 days. This is one of tools to promote Denmark thru Santa and let them know Korea. |
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| + Strategy |
Invite Santa and maximize the media coverage. They visited Seoul National Hospital, and Courtesy visit Seoul Major M.B. Lee, also Sangam Stadium for the matches Denmark against France. During staying Lotte World they performed many shows and played football on ice link. We made very cheerful and happy for those visited Lotte World and this means 10,000 flags were waiving all over. |
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| + Results |
Media coverage from SNU Hospital Seoul city Majors visit and also cheer up the matches at Sang Am Stadium. For the first time, Danish Santa over come the names of Finnish Santa. We get this result after 5 year Santa Promotion in Korea. |
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