|
+ Task |
Introduce destinations to the Korean market through their unique culture and lifestyle by arranging
and conducting tours to destinations by Korean journalists and photographers. |
|
+ Strategy |
We evaluate media in advance to determine whether their readership represents an appropriate
fit to our target market, and to arrange for follow-up coverage. Coordinate closely with tourism
head office to ensure that press obtain necessary permits and access to their desired photo shoots
as scheduled. |
|
+ Results |
Our efforts have resulted in special features as much as 20 to 40 pages in length in the following
month's edition of magazine. |
|