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Destination Branding : Cover stories in Korean luxury magazines on feature destinations
 + Task           Introduce destinations to the Korean market through their unique culture and lifestyle by arranging
and conducting tours to destinations by Korean journalists and photographers.
 + Strategy We evaluate media in advance to determine whether their readership represents an appropriate
fit to our target market, and to arrange for follow-up coverage. Coordinate closely with tourism
head office to ensure that press obtain necessary permits and access to their desired photo shoots
as scheduled.
 + Results Our efforts have resulted in special features as much as 20 to 40 pages in length in the following
month's edition of magazine.