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| HOME > CASE STUDIES > Case Studies |
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World News Event : ' Wife Carrying Championship ' in Finland |
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| + Task |
Boost international awareness and interest of Finland through a special event. |
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| + Strategy |
CJSW, through networking with Finnish event organizer and building on close contacts with
Korean broadcaster MBC-TV, dispatched a Korean comedian couple to participate in the
championships in Finland. |
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| + Results |
Through this championship, not only the contest but also the attractions of Finnish culture were
communicated to a broad Korean audience, helping position Finland as a country of keen interest
to tourists. In an example of two-way communications, Korean contestants attracted coverage
outside of Korea. |
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