CJSW provided media promotion for a unique program to support the bids for the 2010 and 2014
PyeongChang Winter Olympics. Over four consecutive winters, the Dream Program invited a total of
350 children from 40 countries without access to winter-sport facilities, to train in snow and ice sports.
During this time 90 journalists from 35 countries were invited to PyeongChang, helping the city establish
a global reputation as a winter sports venue.